Insurance companies make up 10% of the fortune 500 and represent some of the oldest, entrenched businesses in the world. As such they spend a lot of money on ads. Maybe too much money on ads. Buying ads in the insurance space is, in many cases, over priced for small players. The good news is that through running more specific ads and getting noticed in a local market still gives small insurance brokers a chance.
Based on some well done ads from other companies, my business,
Queen City Risk Management, is creating search ads that will get people who are looking for landlord insurance to call our office.
Based on how the ad does I will try to post another blog with results.
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