What is a snippet?
We actually see them
all the time. They are becoming more common in Google Search Results. They
appear at the top of search results as a quick summary pulled from a list of
search results that describes the answer to your question that is deemed most
relevant to your query. They tend to be driven by words such as
"does" "to" "much" "what"
"is".
Why is this
important?
These types of words
are often removed when making a written/typed command, but are much harder to
remove when dictating a voice command. As more search happens through voice,
companies will have to determine how to structure their web content to improve
there organic search results.
Findings:
In an analysis, the
words "best" and "how to" brought in the most snippets.
What to do?
For companies who
want to improve their organic search results, try to build out "voice
search friendly" keyword lists. So instead of "shoe" perhaps
"What is the best shoe?" article or "How to tie a shoe"
article alongside the product you may be selling.
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