Influencers have been the talk of the town in luxury retail for years. It has been where most of the advertising dollars have been spend (collaborations, instagram ads, etc). Now, 3% of all retail companies are spending their entire budget on this type of marketing strategies. Historically, the marketing spend is diversified across multiple channels to broaden any company or products audience. However, in todays world, people can target influencers with the right customer demographic and be guaranteed more view than traditional advertising dollars would, or thats that they say. The bottom line is that the ROI has been better on companies using this method than the ones avoiding it.
I have personally not invested in anything that an influencer has pushed....... or maybe I have and I didn't even know it.
https://www.bigcommerce.com/blog/influencer-marketing-statistics/#10-most-important-influencer-marketing-statistics-for-2020
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