Friday, February 21, 2020

Micro targeting your customers with machine learning and AI.

Is the future of digital marketing integrating and automating the relationship with your customer?
Imagine that you can create a database where you integrate your current databases such as salesforce, contact center tools and everything you on site with all the information that you have online and trigger actions to decrease churn or to tailor your messaging automatically through the customer journey.
This is already a reality and the main road block for widespread adoption is the lack of professionals, in the marketing world, who are versed in both marketing techniques and programming, big data and machine learning skills.
In the current digitalized world, this is a new profession that can improve marketing efficiency and reduce costs all at the same time.

Unfortunately, they are rare to find and because of that it present a huge opportunity for starting a career.

No comments: