Twitter recently suspended over 70 accounts because they found that the accounts were posting identical ads in support of presidential candidate Michael Bloomberg. Twitter reported that the accounts were "violating our rules against platform manipulation and spam." This comes days after Bloomberg's Instagram marketing push caused Facebook to adjust its political social media standards.
These tactics from Bloomberg show how critical social media advertising can be for a political campaign. He is using social networks to reach a specific audience and finding creative ways to get around the current rules set in place.
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