5 Seconds Until You Can Continue To Your Video....
Ads on TikTok? How could that be
innovative? We’ve spent the past decade getting used to social media platforms,
just to be spammed time and time again with ads and sponsored posts. I don’t know
anyone who doesn’t skip a video ad when it says your five seconds are up or
scrolls quickly past a targeted story post on Instagram.
TikTok focuses on the core of how
advertising started to begin with, storytelling. These stories, told by known
and unknown brands help build the community of people desiring to be included
and understood. The key aspect this type of advertising brings to the table is
the ability to create user generated content that allows everyone to become a
marketer, advertiser and storyteller.
The key takeaway for marketers
here is that the stories on TikTok flow with the stories from moms, dads, kids,
brands and anyone that has something they wish to share. Instead of waiting for
something to be over to press skip, consumers are now a part of the conversations
brands create on TikTok and social media marketing is better off because of it.
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