Uber Eats reaches the Stars

In a brilliant and hilarious move by the UberEats Marketing team, Luke Skywalker (Mark Hamill) and Captain Jean-Luc Picard (Patrick Stewart) face-off in a series of videos to promote the food delivery service. From discussing how to pronunciate "tomato" to playing Air Hockey, the point of the videos is that each of the actors will tell us "Tonight I'll Be Eating" (TIBE) and let us know what they will order from UberEats and while they discuss about something their delivery arrives. Both actors shared teasers on social media (both have between 3.5 and 4 million followers on Twitter) over the weekend and the full-video became available on monday. The Tonight I'll Be Eating campaign started in Australia in 2017 and has had different versions in that country throughout the years (with Nike and Australia Open in 2018 and with Kim Kardashian in 2019) but UberEats head of marketing for US and Canada Georgie Jeffreys said it was a matter of time until the campaign expanded abroad, which it now has. Sources: https://www.youtube.com/watch?v=1jtkuAVLdtA https://mumbrella.com.au/mark-hamill-and-patrick-stewart-face-off-to-launch-uber-eats-tonight-ill-be-eating-in-the-us-643754 https://twitter.com/SirPatStew/status/1307816812805943296 https://twitter.com/SirPatStew/status/1308074738418413568 https://twitter.com/HamillHimself/status/1308087344906395648