From recessions and serious downturns, there have always been largescale layoffs and closing, but there has also been an increase in innovation coming from the downtime. During the Great Depression, new technologies, such as radios, became extremely popular in the market. After the financial crisis of 2008, new companies, such as Airbnb and Uber, launched with major success. When times are tough, everyone’s needs are reevaluated and new solutions need to be reimagined, so it is expected that the same thing will come from the current pandemic, especially within marketing. As new innovations come forward, there will also be the need for new ways of marketing and reaching consumers that are now spending majority of their time at home and online.
One notable change appearing from the pandemic is the shift
in retail to being almost entirely online, and as such, consumers are no longer
making in-person store visits. Offline channels are no longer an option and marketers
are relying on fully digital channels to reach consumers. Some marketing trends
that have picked up as a result include interactive content, AR and VR, more
advanced SEO, social commerce, and smart bidding within google ads. Marketers
are using these channels to connect with users while they are at home and keep
the retail market afloat as best they can.
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