Instagram Reels is called out by various news sources as a complete clone or copy of TikTok. While this is true in general, there are various differences between both apps that are important to distinguish.
App Format:
· TikTok operates as a separate standalone app with a full focus on short form videos.
· Reels is integrated within Instagram’s existing app. You can find Reels from Instagram’s explore page or by going to each user’s Instagram account in-between their image posts.
Video Length:
· TikTok allows to record and post up to 1-minute long videos.
· Reels had a 15-second maximum video limit when it was launched, but reportedly they are rolling out a feature to record up to 30 seconds.
Monetization:
· TikTok pays eligible creators from the U.S. and certain European countries based on daily views.
· Reels does not pay creators as of now.
Algorithm:
· TikTok has an unmatched algorithm that understands user preferences.
· Reels is in the beginning stages of testing and fine-tuning their algorithm, which results in an inferior experience for users compared to TikTok.
Content Type:
· TikTok’s videos tend to be less filtered, and the website even has the tagline “Real People. Real Videos”
· Reels being part of Instagram has a stigma of people posting “perfect realities”.
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