From a almost purely TV and print marketing strategy in 2018, rethinking digital marketing approach allowed El Pollo Loco to “surf” the pandemic new trend.
Even though the pandemic accelerated
digital investments across the industry, the fact that El Pollo Loco started its
program 2 years before allowed them to be prepared to funnel digital channels.
It started with
rebuilding the digital infrastructure, investing in a new App and website
upgrade betting on improved customer experiences. Then it evolved into a new
loyalty program that was in place when the health crisis arrived.
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