Article: https://www.nytimes.com/2021/02/08/business/media/reddit-super-bowl-ad.html
I loved this story, mainly for Reddit and R/GA's creativity in maximizing their marketing dollars. Its no secret that Super Bowl ads don't carry the power they once did with the explosion of digital marketing. Many brands will pair a Super Bowl ad with twitter hashtags or instagram posts. Reddit did something very unique, they bought only 5 seconds of ad time, instead of the traditional 30 AND just put a backdrop with four paragraphs. It really blew up through twitter where people would post screenshots of the ad for others to read. Per the article it proved very effective! Reddit capitalized on the gamestop r/wallstreetbets press and illustrated their knack for creativity.
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