TikTok is becoming one of the fastest growing social media platforms. Although it is seen as only for Gen Zs (24 and under), a recent survey by Fortune shows that other key Generations are quickly signing up:
In terms of market share, TikTok has seen the biggest growth in recent months and is poised to potentially overtake SnapChat and LinkedIn to become the third most used social media platform in the U.S:
Brands who got in early to current market leaders - Facebook and Instagram were able to build strong presences before advertising became expensive. As the adage goes - "the early bird gets the worm" shows that now might be time to seriously consider TikTok as a key marketing strategy before it gets crowded.
Reference: https://fortune.com/2021/02/15/tiktok-gen-z-users-age-groups-survey/
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