Clubhouse, the invite-only audio chat app, has become a new platform for companies to engage with consumers and build brand awareness without encroaching on customers' privacy. Given the app is a cross between a podcast and a webinar, it has become a useful channel for companies to deepen their relationships in a way that is viewed as favorable compared to other social media platforms.
Earlier this month, Burger King's parent company, Restaurant Brands International, hosted an hour-long chat with executives after reporting its full year and fourth quarter 2020 earnings. RBI's global digital sales more than doubled in home markets, reaching $6 billion in 2020. The company believes that digital marketing is a key strategic growth engine, which was made clear as RBI announced plans to continue this chat every two weeks, rotating its list of speakers.
Source: https://www.marketingdive.com/news/will-clubhouse-be-the-next-social-media-platform-for-marketers/595156/
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