The online sphere as grown dramatically in the past 12 months. Digital has become integral part of our "New Normal", as we learn to co-exist with COVID-19.
According to Forbes, the digital acceleration has amplified a few market trends that were already emerging before the pandemic, and businesses will need to adapt their digital strategies to incorporate them:
1. Show social conscience: any digital strategy should show sensitivity to the themes of diversity and cultural coexistence
2. Embrace sustainability: businesses should learn to strike a balance between promoting price, convenience and environmental sustainability
3. Ramp up on live streaming: as lockdowns emerged and continued around the world, consumers embraced new, personal ways of connecting with brands. All brands should consider live streaming as a new, interactive touchpoint with clients across multiple platforms, including Facebook, Instagram, Twitter and TikTok
4. Focus on community building: focusing on connecting clients and with clients has yielded better sales outcomes than simply pushing sales
5. Explore voice and visual search technologies: with the increasing popularity of mobile over desktop and the aging of millenials and Gen Z, it is expected that a growing number of consumers will turn to voice and visual search in the near future
6. Launch podcasts: the popularity of podcasts has been increasing, and brands should leverage them as an opportunity to create a sense of intimacy with their clients
7. Be transparent: brands should always be transparent and honest with their intentions, and avoid leveraging sensitive topics (e.g., diversity) as PR stunts
Reference:
https://www.forbes.com/sites/forbesagencycouncil/2021/02/01/digital-marketing-trends-to-watch-in-2021/?sh=771c62ad4483
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