No Cookies for You

The ability to target specific audiences is an integral feature to any digital marketing campaign or program. Advertisers and marketers are bound by the limits of an industry that has faced such rapid changes, not to mention the somewhat recent revamp of data privacy laws in 2018. It still feels like a relatively new addition to any website we come across, that requires you to accept their use of cookies and privacy policy. However, the third-party-cookie will soon be obsolete which begs the question how platforms that rely on third-party data will reach their desired audiences? It would seem that the value of 1st-party-data will become insurmountable. It will be interesting to see how ad-funded tech giants like Google will respond to this and to see how the ad-tech industry as a whole will evolve.

Article: https://www.thedrum.com/news/2021/01/26/how-do-you-solve-problem-the-death-the-third-party-cookie