Most of us ignore the majority of banner ads, or at least we
think we do. We love to complain about them. They’re so annoying! We would
certainly never admit to looking at banner ads, much less clicking on them.
Whether we think we pay attention to banner ads or not,
studies show that they do increase brand recall, which is valuable to many
companies. Users who see targeted banner ads are 70% more likely to convert. In
terms of effectiveness, banner ads fall somewhere in between TV advertising and
billboard advertising.
To get the most out of your banner ads, follow these 6 tips:
1.
Clearly incorporate branding and messaging into
the ads
2.
Be concise in content and imagery
3.
Create ads that stand out (animation, bright
colors, large text, etc)
4.
Give users a next step to take – include a
button with a call to action
5.
Keep banner ads consistent with all marketing
assets
6.
Know your audience – select placements where potential
customers spend time
Banner ads aren’t dead! In fact, they can be an important
part of a broader marketing strategy.
https://www.webascender.com/blog/banner-ads-work-6-ways-improve-effectiveness-banner-ads/
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