Email Marketing: Still The Most Powerful Tool To Take Your Business To The Next Level

I had a doubt that emails are not effective compared to social media because I personally get advertise email which I barely open. However, checking emails are now our normal routine. In other words, it is impossible to prevent from using it. In the previous class, we have learned that email advertising is far more influential and successful in the world of marketing. Here is an article that says, emails are successful tools for small business owners.

"The two most common measurements for small businesses are open rates and click-through rates:

Open rates—65% of small businesses average open rates between 11% and 50%.

Click-through rates—The study showed many small businesses need to improve their click-through rates; 77% of small businesses average email click-through rates between 0% and 10%."

Based on above, emails are opened. As long as those are sent to the relevant customers, it will be opened and noticed. For small business owners who do not have a lot of budget may be very effective tools to use and I thought Email advertising may be a solutions to one of our group work!

https://www.forbes.com/sites/allbusiness/2020/10/26/email-marketing-still-the-most-powerful-tool-to-take-your-business-to-the-next-level/?sh=2c03810934bf