Saturday, March 27, 2021

Clubhouse Marketing Strategy - initial signs

I was curious to see there is some initial interest around clubhouse from marketers. The article is a glimpse into the early days of a possible trend. What's interesting to note in the article is that there is no monetization strategy yet, and the lack of social tools might make it very tough. I myself am skeptical about this space since, as a user, the rooms to me are all over the place. Also, given all the conversations we had in class about the clubhouse and the platform's gaps, it's interesting to see some push here from agencies.

https://digiday.com/marketing/communicate-quickly-and-effectively-why-agencies-are-hiring-clubhouse-managers/


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