Given the questions around Clubhouse and it's role in marketing going forward, I took a look at the growth of the company. Clubhouse has 10 million weekly active users, up from 600,000 in December 2020, 2m users in January. It's currently #5 in the App Store under the "Social Networking" category. 30% of downloads happened after January 28th. Outside of US, Germany had the next largest downloads. Some users like Jared Leto have 3M+ followers.
App Annie tracks that app downloads and reported that Clubhouse reached No. 1 at Apple Inc.’s App Store in more than 30 countries this year, so it is now a more popular download than Instagram, TikTok, Zoom or WhatsApp in those countries. It is not just a US specific thing as it's growing rapidly in South Korea and Japan along with Germany and Italy. It might also have an important role to play in more autocratic governments. One person in Saudi Arabia said there were hundreds of rooms with the topics being very political.
https://backlinko.com/clubhouse-users
https://www.bloomberg.com/opinion/articles/2021-02-24/clubhouse-beats-instagram-tiktok-zoom-whatsapp-in-app-stores-worldwide
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