https://www.fintechmagazine.com/digital-payments/cryptocurrency-new-era-dawns
Cryptocurrency has become a hot topic recently and there are
plenty of user services that could prove lucrative for businesses providing support
to crypto users. But there is a challenge ahead, marketing cryptocurrency for
the common citizen.
A recent survey on a major news network showed that 1/3 of cryptocurrency
owners are thoroughly confused about its future uses and exactly how it works.
As appetite grows more people are buying cryptocurrencies due to FOMO or “Fear
Of Missing Out”. But what are the unadvertised concerns facing crypto users?
Everyone has heard that Crypto is dangerous because it holds
no intrinsic value. But there are risks that people are continuously ignoring, to
include the outright ban of crypto that is still a possibility in the US. Recent
news from the US shows the importance of collaboration for crypto as an
alternative asset class.
“Collaboration between crypto firms and incumbent financial
institutes will also shape the future landscape. Indeed, crypto exchange Kraken
recently became the first US crypto company to secure a banking license.”
As we see larger companies adopt crypto in hopes of future
integration into their business model the threat of crypto disappearing becomes
less. Tesla, PayPal, and many other firms are positioning to get ahead of the
crypto curve. But when will the average citizen adopt it as a “must have”
currency? The future is still uncertain.
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