The Best Ways for Small Businesses to Utilize Facebook

            As a small business marketer, you must be clever with your limited budget as you try to reach your customer base. Facebook can be a powerful tool, but there are some basic tips to follow to stand out, increase your reach and have maximum impact from your limited spend.

                Below is a playbook for launching an effective Facebook marketing campaign without breaking the bank.

1.       Use Name Vine to find a Facebook account name that matches your business and is available. This will save you time from manually trying to find combinations that aren’t taken.

2.       Use third-party tools to make sure your content is posted across all of the social media platforms you use. It’s an extra expense, but it will save you headaches. HootSuite is mentioned in the article by name.

3.       Facebook offers free plugins that allow customers to interact with your website through Facebook. This has been shown to increase traffic and clicks.

4.       Third party services are available to tell you when to post and what to post. They can suggest specific keywords, the type of media to use, how often to post and what day of the week to post to drive the most traffic from your desired audience.

5.       Facebook Insights will show you which updates performed the best and what your audience is responding to.

6.       Geotarget your posts to make sure you are hitting potential customers who can actually visit your location or use your services. Facebook has simple tools to allow you to do this.

7.       Create a QR code on your Facebook Page that links to your website and drives customers to wherever you want them to go. This is easy and there are free tiers of software to get this done.

8.       For a small business, buying Facebook ads can be very cost effective. Even as little as $50 per month would be sufficient to make an impact.

For small businesses, every dollar must be spent carefully. Marketing on Facebook can be a powerful, cost effective way to reach current and potential customers in your area. Using a litany of simple and free tools available, small businesses can make a splash even on a shoe string budget.

https://mashable.com/2012/02/20/facebook-marketing-small-business/