Tostitos is looking to engage younger consumers through a new TV commercial called "For the Love of Chips and Dip" that features Dan Levy from Schitt's Creek and Kate McKinnon from Saturday Night Live to promote their spiciest chip ever, Tostitos Habanero. In addition to the campaign, which features Dan and Kate "one-upping" each other on how spicy they think the chip is, Tostitos is working with Snapchat to feature an interactive AR lens. The intent is for younger users to leverage the filter to share messages and have "unforgettable moments with friends," which should also increase overall brand awareness as the filter becomes part of their conversations on social media.
This reminded me of the conversation we had in class about the Old Spice campaign and how it was able to engage people and as a result gained major traction across social channels. Both Dan Levy and Kate McKinnon are very relevant to younger people today and by also offering the AR filter on Snapchat, PepsiCo (the parent company) could see strong engagement with this campaign.
See a preview of the commercial here.
Article Reference: https://www.marketingdive.com/news/tostitos-spices-up-celeb-backed-effort-with-snapchat-ar-lens/597388/
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