In today's NYTimes article, the FTC chairman, Jon Leibowitz said that the FTC will be exerting a tighter control on online ads. Particularly, he's concerned by ads towards children and privacy issues around data collection. He doesn't say what exactly the FTC will be doing to exert a tighter control. The article does say that there should be more opt-outs and easier to understand privacy policies. This will probably get more interesting as the FTC figures out its policies as it listens to privacy lobbyists and internet businesses.
Here's the link to the full article.
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