Hey all,
So a mobile media company I've worked with has been signing deals with publishers, mostly magazine, after developing a platform that allows them to easily produce and deliver text and visual/media content to subscribing customers. Thus, Wired Magazine can pay a monthly fee based on the number of subscribers and traffic to produce a mobile version of their mag. The idea is that the magazine wouldn't charge subscribers to the feature, but rather use it as a value add service and marketing tool to promote greater subscription, etc.
Q: In light of increasing accessibility to the internet via mobile devices, can such a platform find a market in the future or serve as a meaningful marketing/advertising tool? So far, the primary benefit to the publishers, in contrast to competitors, appears to be the ease-of-use it offers in transferring content of different formats (not just text), but could there also be some opportunities for expanding advertising potential? Anyone know of any competitors emerging to provide similar services or technologies?
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