Or maybe i should say... MySpace punches first.
Just one day before the announcement of the new advertising technology of facebook, Myspace upped the stakes by announcing their own "hyper targeting" system. What sound impressive is their claim that more than 50 advertisers have signed up to the MySpace scheme, including Procter & Gamble, Microsoft, Ford and Toyota.
And yet again, this raises the ever growing issue of privacy, but MySpace have prepared an answer for that as well. They say that the company’s new “hyper targeting” system should not generate the same sort of concerns. “There’s a big difference between behavioural targeting and our interest-based targeting,” he says. “The difference is that our users are in full control – what they say about themselves is public.”
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