As we know, Location-Based Advertising(LBA) Market has huge potentials because of latest development in smart phone, Iphone, Android, windows phone, etc. Compiling other contextual and behavioral information, location sensitivity could release full potential of the mobile channel. According to Global Information Inc. research report, it estimates that the total global value of the real-time mobile LBA market was €192 million in 2011, representing 5.0 percent of the total mobile advertisement spend. Growing at a compound annual growth rate of 90.9 percent, the real-time LBA market is forecasted to be worth € 4.9 billion in 2016, corresponding to 28.3 percent of all mobile advertising and marketing. Key drivers for LBA include the growing attach rates of location technologies in handsets, as well as the increasing consumer acceptance of LBS in general.
However, GPS-based location based service face a big issue. People spend most of its time indoors. While GPS remains choice for many outdoors location based service, a number of technologies could potentially become the choice of indoors location based solution, such as wifi and Bluetooth. Indoor Location-Based services could become the next multi-billion dollar market .
For more details, pls refer to http://www.prnewswire.com/news-releases/indoor-location-based-services-to-be-the-next-multi-billion-dollar-market-created-by-smartphones-153198665.html
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