According to the BBC today, the Advertising Standards
Authority in the UK has banned a Nike campaign wherein prominent sporting stars
tweeted advertisements on Nike’s behalf without making it “obviously
identifiable” that they were in fact advertisements.
One of the questions this raises is what would adequate
disclosure in this instance look like?
140 characters doesn’t leave a lot of room for disclaimers. This is just an example of one issue facing
digital marketers as advertising standards can’t possibly keep up with the
pace of change in the digital space, and therein lies the opportunity.
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