Could Small, wearable gadgets like glasses, watches, pedometers, fitness trackers, and sleeping monitors that are becoming increasingly popular ...be the next big thing for digital marketers?
Wearable gadget sales are projected to reach 100 million devices by 2016. Wearable's carry a host of information on our motivations and state of mind. Combined with GPS tracking functionality of our smartphones marketers could integrate information across gadgets to identify real time targeting opportunities e.g. did I just finish a workout before heading to the Starbucks on 112th and Amsterdam for a drink - if so, am more likely to get a water or cold beverage. Then Starbuck's promotion should be for a water or cold beverage vs. a cappuccino!
As Cezary Pietrzak suggests "While wearable technology manufacturers still need to find their place in the mobile ecosystem and address the privacy concerns associated with sharing personal data - the potential to opening the doors to more personal marketing experiences" seems promising
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