Twitter is currently experimenting with new ways to make hot trends and newsworthy events easier to find. Twitter is characterized by its use of hashtags, in a sometimes chaotic and often humorous fashion. The new feature that Twitter is exploring, explains the use of some common hashtags (as seen above). Twitters ultimate goal with this new format is to provide users with a sense of legitimacy and credibility with using a certain hashtag, which will also presumably help to make it more viral. This goal extends into a strategy of making the platform more user friendly and to help it acquire more user who may be leery of its complex-looking format. Advertisers are also likely to latch onto this feature as it will make it easier for them to identify trends and use the momentum of those trends for their own marketing goals. It has not been reported whether or not this feature will move forward and if so, when it will be released. However, it could give Twitter some of the ammunition that it needs to reengage users and bring new ones into the fold.
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