The Do Not Track Movement seems to have come and gone with the entire media ecosystem condemning Microsoft, back in October 2012 for setting the default option for the Internet Explorer 10 browser to "Do Not Track" i.e. stop collecting information about online activities of consumers for purposes of targeted advertising.
As NATASHA SINGER of the New York times states "The advent of Do Not Track threatens the barter system wherein consumers allow sites and third-party ad networks to collect information about their online activities in exchange for open access to maps, e-mail, games, music, social networks and whatnot"
Looking back and beyond 2014, given the multi-billion dollar digital ecosystem we have created and the avenue for advertisers to target consumers do we really have the option to exercise our right to privacy-protection?
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