http://searchengineland.com/foursquare-reintroduces-gamification-new-app-198635
Foursquare recently reintroduced some gamification features on its app. Now you can post tips and earn points. Points accrue towards earning "Expert" status. This all seems pretty similar to Yelp's Elite status that people can earn after they've posted a large number of reviews on the site. Of course, the points also give you a sense of how much effort you've made and how far you still have to go, whereas earning Elite status on Yelp still seems somewhat of a mystery.
Foursquare recently separated out its features into one for reviews and discovery and one for check-ins. Swarm was created to only host the check-in feature, whereas the rest of Foursquare was help users find personalized recommendations and discover new places to eat, shop, etc.
Why the separation of the two features? According to Forsquare CEO Dennis Crowley, the app had become too many things to different people. In an interview on Mashable, he said, "We have gotten really good at making proactive recommendations, search
and knowing where friends are (check-in), but we've turned into a swiss
army knife type of product. We believe that the best apps out there are
the ones with a single-case use that can be described in a sentence or
tweet."
So simplicity is the name of the game, although they are going back to keeping some gaming features in the new version of Foursqaure as well. You don't need to check-in to become an expert, but you do need to contribute to the community by providing a lot of content.
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