The article on Searchengineland stated that Piqora studied the impact of referral traffic from Pinterest on 400 of its clients. Not surprisingly, the client industries are predominantly image focused in terms of their business model, with 45% being apparel and 25% being home decor brands. Those are highly visual e-commerce experiences on their own, and Pinterest is the perfect site for creating collections of various styles and themes. There was no mention of any businesses that sold electronics, home improvement tools, gardening tools, etc in the survey, which similarly reflects the lack of those genres' presence on Pinterest as a whole.
Pinterest can be a great revenue booster for businesses, but it only makes sense for certain ones. Match your medium with your demographic and this study shows you can reap huge rewards.
No comments:
Post a Comment