Crockpot - yes, that Crockpot - is getting into the NFT game. As they approach 50 years in business, the company is looking to diversify their consumer base by entering the oh-so-young-and-cool arena of NFT's. The open auction style release will feature designs that honor their past and future and be sold on OpenSea with profits going to charity.
As the NFT/crypto world evolves, it's so interesting to see how major corporations react to the hottest thing in technology since the iPhone. Crockpot is probably one of the most unlikely players you'd see getting in the game but, surprisingly, it's also one of the first. By using this channel to build brand awareness, Crockpot is also, somehow, showing that the company is innovative and is willing to take risks to engage and broaden their target customer. This more than likely piggy backs off of the massive amounts of cooking younger demographic groups did at home during the pandemic. It's a strong, smart play and it'll be interesting to see how much success it brings.
Source: https://www.prnewswire.com/news-releases/the-crockpot-brand-auctioning-first-ever-nft-to-celebrate-its-50th-anniversary-301399827.html
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