https://www.marketingdive.com/news/apples-privacy-changes-drive-up-ad-prices-for-e-commerce-marketers/606976/
I have been seeing the pop up window showing if I consent to be tracked by apps. I always answers no but didn’t notice it would be such an influential threat to e-commerce. Those marketers used to rely a lot on app tracking to find the right customers they want, now it becomes harder and even more expensive. I think the solution for now is to diversify channels they use, find the effective ones and further do more target marketing on different customer segmentation.
As the article mentioned, company like Facebook which revenue comes a lot from ad would have to develop ways without relying on personal data. As a customer, I don’t think it’s necessarily a bad thing since people have been annoyed by the boring ads on it. It’s can be a time to consider what digital marketing can really attract people but not just showing the results they get from the apps.
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