Given the mixed sentiment and some hesitancy about COVID-19 vaccination globally, several organizations have come together to develop the Vaccination Demand Observatory. The Observatory leverages digital marketing analytical approaches to design ways to effectively promote vaccination.
This is done through conducting experiments that assess and monitor the type of responses to various pieces of vaccine information. One finding is that the way information is conveyed, can be received very differently depending on the country or even in different regions within the same country.
The goal is to ultimately develop a way to gain public trust in the vaccinations by understanding people and the way they react to information.
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