Luxury brands traditionally focused more on physical marketing such as print, billboards and in-person events are shifting more rapidly to focus on digital marketing since the pandemic.
Customers now expect a well thought-out and executed, and consistent omni-channel experience.
An example of the investment into innovative digital marketing campaigns is Balenciaga releasing its fall 2021 collection in the form of an online video game, which has taken brand awareness to a new high and allowed the brand to tap into a wider audience.
https://www.thedrum.com/news/2021/09/15/the-future-luxury-marketing-according-marketers
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