https://www.reuters.com/technology/oracle-uses-ai-automate-parts-digital-marketing-2021-09-20/
Read this interesting article on Reuters. Apparently, Oracle has a new system that uses artificial intelligence to automate key parts of digital marketing campaigns. The system is called 'Fusion'. The software uses artificial intelligence to automatically assemble marketing campaigns and determine whether the people who interact with emails or advertisements might eventually buy a product, sending their contact information to sales teams.
'To do it, the system sucks in data from a variety of sources. Some of the data, like email contact lists, will come from the Oracle customers who use the system. And some of the data will come from massive marketplaces of third-party data that Oracle has acquired in recent years to grow its digital advertising business.'
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