Here is the list of 8 Best social media platforms to market small business in 2021:
- TikTok
- Snapchat
TikTok is a new platform comparing with Instagram. While TikTok grows fast, Instagram behaves better than TikTok for social media marketing. At the end of 2020, 96% of brand campaigns included Instagram influencers. From my own perspective, Influencers on Instagram attract me more and lead me to shop same products they promote. While I may spend time using TikTok to have fun, I don't like to shop through TikTok.
Kyle Hjelmeseth, founder of G&B Digital Management, explained that influencers have been sticking with Instagram because it is so well-established.
“Influencer talent is so ingrained in Instagram and brands are spending money there. So there’s not a lot of incentive for Instagrammers to move to TikTok,” he said. “They’re already making a lot of money. And Instagram now has Reels [videos], so we can arguably do the same thing, while keeping to your core audience.”
On the brand side, Instagram remains a safe investment: Companies already have established relationships and an understanding of how it works.
In China, people are not allowed to access overseas social media Apps. And Tiktok becomes the most popular social media for digital marketing. Influencers in various social media platforms following Tiktok to start live streaming video to promote and sell products. The live streaming will increase interaction between consumers and influencers. The most famous influencers can lead more than a hundred million selling amount in the special day like November 11. I didn't see this method as popular as other methods through social media for digital marketing in the United States at present. But will it be more popular and become a mainstream in the future?
Instagram also has live streaming function. TikTok announced an expanded partnership with e-commerce platform Shopify, as well as a pilot test of TikTok Shopping among select Shopify merchants across the U.S., U.K. and Canada. Which platform will show better in the future for digital marketing? I am looking forward to observaing the changes in the next few years.
Reference:
https://footwearnews.com/2021/business/marketing/instagram-vs-tiktok-social-media-marketing-1203126936/
https://www.socialmediatoday.com/news/the-8-best-social-media-platforms-to-market-your-business-in-2021-infograp/595834/
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