This article provided some great tips on how to engage customers with email marketing with the holiday season approaching. The #1 tip, which we discussed in great detail during class last week, was optimizing deliverability. Since the holiday season is such a crucial selling season, businesses need to make sure emails are making it into potential customers inboxes and not getting stuck in spam. The article also points out to strategically plan ahead for increased email volumes during the holiday season, they suggest working with email service providers to develop a schedule that doesn’t overlap with some of their other clients.
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