Walmart opens Netflix Hub with Stranger Things, Cocomelon merchandise; Squid Game shirts coming soon
Walmart and Netflix are forming a strategic partnership by launching
Netflix Hub, an online Netflix branded store hosted on Walmart website. The products
are collectives, action figures, toys, apparel, dolls from Netflix’ popular
shows. The partnership offers Netflix an opportunity to expand its branded merchandise.
For Walmart, partnering with Netflix provides its customers a place to interact
with their favorite show and characters, expand Walmart’s brand recognition into
new section of customers who might not usually shop physically and virtually at
Walmart store. In addition, the partnership allows Walmart to stay on top of
the social media trend, greatly supporting its content marketing efforts and amplifying its social media impact. Similar strategic partnership model is explored
by Netflix and Starbucks as well.
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