According
to a recent a recent survey conducted by Adobe, companies in Asia-Pacifc region
with best marketing practice are taking much robust growth than their
competitors. Research has also shows that a good digital marketing has a lot to
do with revenue growth and business success.
Adobe
Digital Index is focusing on the key criteria to form comparison among 20%
top-performing websites in Australia and New Zealand, Southeast Asia, India,
Korea, China, and Hong Kong Region against the average one. Key criteria
include traffic of mobile and laptop, affinity, visit of unique viewer, viewing
time and conversion rate.
The
research also finds out the gap between the 20% top-performing companies and
the average one in Asia-Pacific is getting greater. Only in terms of conversion
rate, the top one has a ratio doubling the average one. This shows that
organizations committed to digital marketing can substantially increase
revenues.
Key
findings include:
- In Korea, optimized websites for intelligent cellphones has attracted more than 90% traction than the average. This gap exists in every country though.
- In Australia, New Zealand and Southeast countries, the growth rate of pads is the fastest.
- Except in Korea, affinity with websites in all other countries is on the increase. India champions in this category, as top marketers can improve the affinity to over 14%.
- Compared against the average, top marketers can attract over 25% of return viewers
- In terms of viewing time for visitors, Australia, New Zealand and Southeast Asia has higher ration while other countries are on decline.
Research shows that there is no such an offline concept.
Seamless experience between desktop and mobile media can increase the
organization’s performance, and lead to sales.
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