http://boss.blogs.nytimes.com/2014/07/30/curalate-expands-its-analytic-tools-to-cover-facebook-instagram-and-tumblr/


Curalate is attempting to bridge the gap between the deluge of user generated content and its relevance to retailers and firms.  By and large, user generated content has been either unfiltered and unsorted, except through the channel of personal selection, meaning a particular person's Instagram feed or Facebook album.  The closes in terms of establishing relevance between this content and the desires of a marketer has been Pinterest, where users can 'Pin' products or ideas that they desire. 

The service offered by Curalate allows companies to quantify user engagement in a visual sense, which is an enormous capability to be able to leverage.  The further step taken by Fanreel, allowing click through for purchase, is an obvious, if technically difficult one.  Importantly, this is not far off from a capability that Facebook wishes to develop internal to its own structure, allowing customers to purchase directly through company pages and the Newsfeed.