Internet of everything is being watched on every resolution combination
possible, with one's grandparents still on windows XP, their spouses on an iPad
and their kids on iPod.
Technologists have been coming with ideas to tackle this issue in multiple ways. Starting with different application to drive on mobile and web. This was followed by a slew of crappy looking mobile website, which was ubiquitously hated by everyone except for the builder of that website.
Finally in last couple of years technologist realized it’s not worth trying to build multiple website/app. To keep sanity they had to build a single design that could be re-purposed for everyone’s need. This is where responsive web sites came into the picture.
Responsive website change their layout based on the size and resolution for users device. The concept calls for page element sizing to be in relative units like percentages, rather than absolute units like pixels or points. Flexible images are also sized in relative units, so as to prevent them from displaying outside their containing element. Boston Globe was one of the earliest to adopt this technology with huge success.
http://responsivelogos.co.uk/ has taken this to a whole new level. Instead of resizing images to fit into the container on html and losing branding, replacing image with their minified version leaves a better taste in user’s mouth. BTW If you don't trust me, open the link http://responsivelogos.co.uk/ and resize your browser to see the magic.
Sources:
Technologists have been coming with ideas to tackle this issue in multiple ways. Starting with different application to drive on mobile and web. This was followed by a slew of crappy looking mobile website, which was ubiquitously hated by everyone except for the builder of that website.
Finally in last couple of years technologist realized it’s not worth trying to build multiple website/app. To keep sanity they had to build a single design that could be re-purposed for everyone’s need. This is where responsive web sites came into the picture.
Responsive website change their layout based on the size and resolution for users device. The concept calls for page element sizing to be in relative units like percentages, rather than absolute units like pixels or points. Flexible images are also sized in relative units, so as to prevent them from displaying outside their containing element. Boston Globe was one of the earliest to adopt this technology with huge success.
http://responsivelogos.co.uk/ has taken this to a whole new level. Instead of resizing images to fit into the container on html and losing branding, replacing image with their minified version leaves a better taste in user’s mouth. BTW If you don't trust me, open the link http://responsivelogos.co.uk/ and resize your browser to see the magic.
This will open doors to advertiser who won't
wait long before they use this technology for more effective marketing
campaign. With new responsive image methodology looks like a true responsive
page is within reach.
Sources:
- http://www.awwwards.com/what-
are-frameworks-22-best- responsive-css-frameworks-for- web-design.html - http://en.m.wikipedia.org/
wiki/Responsive_web_design - http://responsivelogos.co.uk
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