Marketing Magazine, a United Kingdom based magazine that
focuses on topics related to the marketing, media and advertising industries,
highlighted a few myths regarding the digital marketing measurement. The first
myth it dispels is that having a presence online is enough to drive brand
impact. While this is an important goal for any corporation today, there also
has to be clear goals that could be measured to evaluate the usefulness of the
online presence. The next myth is that TV and online video follow the same
rules. A commercial might be able to draw a lot of attraction over the
television, but might be less likely to over the internet, because there is a
lot more clutter fighting for the consumer’s attention over the internet.
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