A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.
Monday, July 28, 2014
The emerging importance of mobile
62% of Facebook’s ad money now comes from mobile. Could
Facebook one day become a pure mobile company? 30% of its users already check
the page exclusively on their phones.
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