Social: Facebook
This week Facebook reported that its revenue more than
doubled, due in large part to its mobile advertising, which comprises 62% of
its revenue. Facebook is projected to
collect 18% of the US mobile ad market this year with Google at number one in
this category projected at about 40%. As a whole, mobile advertising is
expected to eclipse ad revenue from newspapers, magazines, and radio for the
first time ever in the United States.
Facebook has expanded its advertising efforts through its April
2014 launch of a mobile advertising network. It has now started to gain
traction in this area through selling ads on non-Facebook apps and analysts
wonder whether or not this trend will bleed into the desktop ad space as well. Many
analysts see Facebook’s stronghold in mobile advertising as its competitive
advantage against Google and other search-based advertising networks. In June
mobile users spent 157 million minutes on Facebook and nearly one-fifth of the
world is estimated to log on to Facebook atleast once per month.
Search: Baidu
China’s largest search engine, Baidu, also has experience
stronger than expected earnings in the second quarter largely due to mobile. Revenue
increased 59% from a year earlier and mobile advertising contributes to 30% of
that revenue. Baidu also reports that on some weekends and holidays, search
traffic on mobile exceed search traffic from desktop computers. Recently Baidu has
been investing heavily in mobile. These investments have included paying mobile
phone makers to pre-install its app on phones. In addition to the revenue Baidu
earns from search-based advertising, it also earns revenue through an app store
which it operates as well as a map-based service.
Film
Smartphone films and shorts are officially an industry. Many
argue that the popularity of the smartphone has helped to unlock the creative
capacity in many individuals. The emergence of smartphone films is a testament
to this trend. Popular smartphone film festivals, such as the Toronto
Smartphone Film Festival and the Mobile Film Festival in Paris now exist. Some
analysts project the emergence of a new genre of film and new style of
moviemaking due to smartphone films. This is certainly one way that mobile (and
technology in general) has helped to put creative individuals with good ideas
on more equal ground than those with the advantage of access to more capital.
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