As B2B marketers only have a limited number of
potential customers, marketing activities should focus on generating leads
rather than on increasing brand awareness which is costly but expected evident
result.
Traditional marketing plays as a hook to attract
people to get to know about the existence of a certain type of products or
services. In contrast, content marketing is like paving a long way to build a
relationship with potential customers through persistent communication.
Measuring the effectiveness of content marketing
should be based on how many stakeholders are consuming contents regularly
through blog, webinars etc. Therefore, providing consistent messages is the key
and it cannot be measured by the same way as traditional marketing’s effect on
revenue generation.
No comments:
Post a Comment