Traditional advertising methods such as TV, newspapers, yellow pages, magazines and banners are back in past. Nowadays the era of Internet advertising has come and has been spread around the global network at no time. Each company created its website and started to promote its products there or via global searchers such as Google, Yahoo etc. Now you even can use special sources (e.g. adwords) to post your ad and draw attention of consumers.
All these channels of information distribution are very efficient and relatively not very expensive, however, companies are still looking for the new channels of promotion. Mobile has become a highly popular source of information. Now consumer carry their smart phones wherever they go and can use them whenever they want. Usually when you are staying in line or waiting for an appointment you can take a smart phone out of your pocket and start look for something on Internet through the cell phone. However, when we surf and try to figure out locations, restaurants, bars, stores we do not necessarily look for something in particular. Lets say after a meeting I decided to have lunch in a new place, so I went on the Internet through my smart phone and just started randomly choose places. In this case I am likely to go to any place, but all restaurants want to be those 'any places'.
An advertising mobile channel is going to be launched in order to attract consumers when they are on their smart phones. According to statistics, now people tend to spend their time on the apps more then on their PCs, so may be there is a potential to grow marketing infrastructure through mobile which will be more costless and even more efficient than online ads on PCs. Google has already introduced the way to implement this idea by including an option to drop-down menu for “mobile devices with full Internet browsers.” For using it one has to have an account on AdWords and should follow a regular keyword finding procedure, but will target to mobile users as well. This mechanism is not yet well automated because a company still does not know how much it should spend regionally. Google can only give a number of ads a company may get for its overall budget, but there is no way to find out how much a keyword costs in a particular region of the country or the globe.
However, there is a huge potential for the improvement in mobile ad distribution, because a company can catch a consumer when he is on his way, when he is ready for moving and getting to the store, purchasing and consuming. Moreover, frequently it turns out that people are so tightened in time that they simply need to find ANY place that matches their demand, so at this point there is nothing easier than to draw their attention to the store/restaurant/bar.
Overall, I consider this idea a great opportunity for marketing. A company knows its target audience and can get it when potential customers have a free minute during the day or are going somewhere and have a will to stop by at any point on their way. With mobile ad this is the best time to make them become YOUR customer.
Based on an article http://mashable.com/2011/09/19/mobile-search-advertising/
All these channels of information distribution are very efficient and relatively not very expensive, however, companies are still looking for the new channels of promotion. Mobile has become a highly popular source of information. Now consumer carry their smart phones wherever they go and can use them whenever they want. Usually when you are staying in line or waiting for an appointment you can take a smart phone out of your pocket and start look for something on Internet through the cell phone. However, when we surf and try to figure out locations, restaurants, bars, stores we do not necessarily look for something in particular. Lets say after a meeting I decided to have lunch in a new place, so I went on the Internet through my smart phone and just started randomly choose places. In this case I am likely to go to any place, but all restaurants want to be those 'any places'.
An advertising mobile channel is going to be launched in order to attract consumers when they are on their smart phones. According to statistics, now people tend to spend their time on the apps more then on their PCs, so may be there is a potential to grow marketing infrastructure through mobile which will be more costless and even more efficient than online ads on PCs. Google has already introduced the way to implement this idea by including an option to drop-down menu for “mobile devices with full Internet browsers.” For using it one has to have an account on AdWords and should follow a regular keyword finding procedure, but will target to mobile users as well. This mechanism is not yet well automated because a company still does not know how much it should spend regionally. Google can only give a number of ads a company may get for its overall budget, but there is no way to find out how much a keyword costs in a particular region of the country or the globe.
However, there is a huge potential for the improvement in mobile ad distribution, because a company can catch a consumer when he is on his way, when he is ready for moving and getting to the store, purchasing and consuming. Moreover, frequently it turns out that people are so tightened in time that they simply need to find ANY place that matches their demand, so at this point there is nothing easier than to draw their attention to the store/restaurant/bar.
Overall, I consider this idea a great opportunity for marketing. A company knows its target audience and can get it when potential customers have a free minute during the day or are going somewhere and have a will to stop by at any point on their way. With mobile ad this is the best time to make them become YOUR customer.
Based on an article http://mashable.com/2011/09/19/mobile-search-advertising/
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