It's natural that when one thinks about social media - the number one response is Facebook, followed by Twitter. But as social media becomes more and more prevalent in our society, it's important to consider the objective one is trying to achieve thru a social media platform.
Will you be happy with brand exposure - or desire communication back and forth with your customer? Drive traffic to your company's website - or maxmize search engine optimization?
For example, most people know that Twitter allows a brand or person to communicate with its customers or fans by analyzing individual's own tweets, but Twitter can also act to drive traffic to your site if done carefully.
Interestingly enough, beyond Facebook and Twitter - YouTube continues to rank high across all objectives: brand exposure, customer communication, search engine optimization and brand awareness. Why? Video remains to be a powerful medium that cuts across all forms of communication. Use it to showcase your brand via "advertising" thru videos or mini TV ads. Or instead use videos (thru the hyperlinks) to rank your brand higher in search engine results.
Regardless, the intent of whatever social medium you choose - it is important to not choose just the current "fad" but the platform that helps to meet the objective you are searching for.
Now stop reading this blog and go post something on Facebook! =)
Link to article: www.cmswire.com/cms/customer-experience/social-media-marketing-101-choosing-the-right-platform-012692.php
No comments:
Post a Comment