After class today I googled my company and saw both title tag and meta tag violations. Incidentally, the meta tag highlights our donation pitch which is great news for me (the chief fundraiser), but bad news for our primary online goal (sell tickets to fabulous plays).
Like so many other small businesses, my organization aspires to create a vibrant/engaging/dynamic/“insert hip buzzword here” online presence. Our resources are primarily targeted towards social media initiatives – which are useful for updating our audience about our plays, behind the scene stories, and performance discounts. The end game of social media, of course, is to drive the traffic to our website so they will purchase a ticket or subscription. With that in mind, it is interesting that we put so much effort into our social media presence, yet neglect to keep our own website as relevant, up-to-date, and searchable as it should be.
The article below speaks to this very topic. Organizations will not reach their online potential without a website that can support (and capitalize from) the social media traffic.
http://www.bnet.com/blog/small-biz-advice/ignore-the-social-media-hype-your-business-will-always-need-a-great-website/4548?tag=fd-river8
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